The Brief:

StyleRow is a project management software and marketplace platform aimed at the upscale interior design industry to provide an innovative trade-only platform to showrooms, interior designers and architects. This startup allows all sides of the industry to collaborate through sourcing, workflow management, and product discovery to accelerate projects to grow their businesses.

The Goods:

As a long-standing anchor client since pre-launch, it’s easier to summarize what I didn’t influence with StyleRow… but here’s my best attempt: from inception I aided in the brand launch strategy which covered everything from email campaign, training strategy, content, social and brand messaging, early adopter event strategy and podcast launch.

The Result:

StyleRow is one of the most influential platforms used in the industry, gaining velocity in raising an initial $4M in seed round funding, a growing database of users and marketplace wares and notoriety across social media platforms.