Creative
Messaging
Expert
High-touch meets high-tech
For over two decades I’ve helped companies drive awareness & credibility by boosting product adoption & brand loyalty. How? By building authentic relationships through highly-engaged teams armed with passionate storytelling. I’m a strategic macro-thinker with omni-channel go-to-market experience. Part educator, part PR/marketer - always obsessed with consumer psychology.
Digital Sales Enablement
The customer journey experience curates your brand into sophisticated micro-moments to bring your narrative to life. I quickly grasp your audiences’ psychographics to create both offline tactile campaigns and online decision trees to communicate product architecture. Basically, I build the algorithms & customer journey that leads to sales.
“We could have never pulled off the event without all of your ideas, guidance and support. The reviews have been stellar so please be very proud as you were a big part of it.”
— Beautycounter Chief Field Development Officer
Product Messaging
I inspire brand confidence by defining clear product architecture and content that engages the senses. With proven success in companies of varying scale and sales models, I’ve distilled ownable points of difference supported by a full range of copy, video scripting and editing for creative asset production.
$1.5MM
in 2 hours of incremental sales during conference
20+ years
of experience in training, sales, and marketing
225%
increase in training reach via digital implementation
Experiential Branding
I develop sticky branded environments by capturing the heartbeat of your brand DNA. Whether your solution includes digital, in-person, social or gamified immersions - I define a clear success process that incorporates shareable moments.
“Thank you skin care hero for your invaluable contribution to the Healthy Skin Revolution. It has been a huge success! We will definitely stay in touch for the future launches.”
— MONAT Global CEO
Event Content & Media Training
Tell impactful stories through polished delivery and well-balanced content. Unify your audience and give fire to your call to action in webinars, meetings, conferences, expos, and events. From scriptwriting, storyboarding, video production, speaker sourcing and speaker coaching, I provide a through-line in content to ignite action.
“As a startup, there are a number of things to get done—so knowing we had the initial makings of a training flow strategized before launch helped us focus on marketing and acquisition.”
— StyleRow Founder & CEO
Training Strategy & Architecture
If you are looking to optimize your team’s workflow, I’ll recommend an organizational infrastructure built for growth. With experience in both centralized and decentralized global teams, I leverage over 20 years of leadership and success measures.
"Our construction company recently initiated a training campaign across multiple departments and disciplines. Although collecting content, creating training modules and organizing the library across many teams seemed daunting, Candice made the process look easy. We could not have successfully executed this training initiative without her insight, creativity and production."
—ACCO Project Manager
