Marketing
Sales
Education
I’m Candice Sylvia
For over two decades I’ve helped companies drive awareness & credibility by boosting product adoption & brand loyalty. How? By building authentic relationships through highly-engaged teams armed with passionate storytelling. I’m a strategic macro-thinker with omni-channel go-to-market experience. I’m a triple threat: marketer, sales leader, and educator always obsessed with consumer psychology. This is a collection of select thought leadership & bodies of work from my archives.
Digital Sales Enablement
The customer journey experience curates a brand into sophisticated micro-moments to bring the narrative to life. In this project I quickly grasped the audiences’ psychographics to create both offline tactile campaigns and online decision trees to communicate product architecture. Basically, I built the customer journey that led to sales.
“We could have never pulled off the event without all of your ideas, guidance and support. The reviews have been stellar so please be very proud as you were a big part of it.”
— Beautycounter Chief Field Development Officer
Product Messaging
I inspired brand confidence by defining clear product architectures and content that engaged the senses. With proven success in companies of varying scale and sales models, I’ve distilled ownable points of difference supported by a full range of copy, video scripting and editing for creative asset production.
$1.5MM
in 2 hours of incremental sales during conference
20+ years
of experience in training, sales, and marketing
225%
increase in training reach via digital implementation
Experiential Branding
I develop sticky branded environments by capturing the heartbeat of the brand DNA. In this solution I included digital, in-person, social and gamified immersions with a clear success process that incorporated shareable moments.
“Thank you skin care hero for your invaluable contribution to the Healthy Skin Revolution. It has been a huge success! We will definitely stay in touch for the future launches.”
— MONAT Global CEO
Event Content & Media Training
I’ve helped brands tell impactful stories through polished delivery and well-balanced content. Unifying the audience and giving fire to the call to action during webinars, meetings, conferences, expos, and events. From scriptwriting, storyboarding, video production, speaker sourcing and speaker coaching, I provided a through-line in content to ignite action.
“As a startup, there are a number of things to get done—so knowing we had the initial makings of a training flow strategized before launch helped us focus on marketing and acquisition.”
— StyleRow Founder & CEO
Training Strategy & Architecture
For this project the brand was looking to optimize the team’s workflow. I recommended an organizational infrastructure built for growth. With experience in both centralized and decentralized global teams, I leveraged 20+ years of leadership and success measures.
"Our construction company recently initiated a training campaign across multiple departments and disciplines. Although collecting content, creating training modules and organizing the library across many teams seemed daunting, Candice made the process look easy. We could not have successfully executed this training initiative without her insight, creativity and production."
—ACCO Project Manager
