Learning Strategy
Having a track record of success in building teams that service various channels of distribution is priceless before getting into a learning software contract or exploring how to scale with your current team. Building plans for global in-market field teams, digitally supportive customer success professionals and Direct Sales teams while considering them in the roadmap is key to any success strategy.
Setting your brand up for success means taking a thorough look at what makes training successful, here are a few ways:
Training org. structure | E-learning strategy | Plug-and-play kits
Sales strategy | Certification systems
“This [online learning solution recommendation] is exactly what we need.”
— Moon Juice Senior Director of Marketing
The three biggest mistakes brands make in learning strategy:
Hasty contracts.
Learning companies want to sell you solutions, but are you choosing the right one for your long term growth? Consider if you need to lead global teams and if simple info or award winning-LMS systems are important, then build the learning ecosystem elements to go beyond coexisting and start synergizing.
Premature hiring.
Hiring a team member because you need to fill an open position doesn’t set you, the team, or the company up for success. Teams built with clearly defined expectations in mind help bolster intrinsic motivation…a key to employee and company satisfaction.
ROI?
Building KPI’s that tell a deeper story help prevent you from overspending on things that won’t move the needle. Articulating Training spend is difficult, but building strategies that diversify spend and increasing reach are table stakes.
I’ve used learning strategy to drive…
Case Study: The Honest Company
While I’ve built training strategies for various consumer packaged goods brands, this case study is for The Honest Company.
The Honest Company hired me to build a blueprint for their US-based Honest Beauty Field team to intertwine digital and live trainings. The overarching strategy resulted in a combination of digital training, including videos and e-learning paired with a strategic store visit system that mirrored the impact to the bottom line. Plus I created a qualitative and quantitative template for the in-store team to action on. What made this relationship so successful was the openness of the broader team to have transparent conversations about the in house capabilities and desired outcome over the course of the year.
“It has been such a pleasure to work together on this labor of love project. This will be a HARD act to follow.”
—Cathy Alba, The Honest Company